“Copyright Secured: Business Models of Rural Handicrafts in the Context of Pattachitra Scroll Painting”

We are delighted to announce that the work titled “Rural Handicraft Business Models in the Context of Pattachitra Scroll Painting” has been officially registered with the Copyright Office, Government of India. This work explores innovative business models for promoting rural handicrafts, focusing on the cultural and artistic significance of Pattachitra scroll paintings from India. The authorship is credited to Dr. Nilanjan Ray, along with co-authors Ms. Debanjali Roy, Dr. Soumya Sankar Ghosh, Dr. Debarshi Ghosh, Mr. Aliv Banerjee, Dr. Tanmoy Putatunda, Dr. Gourab Chatterjee, and Ms. Arunima Hazra. Their combined expertise highlights the significance of cultural preservation and economic empowerment through rural artisan industries. The registration under the Literary/Dramatic Work category with Registration No. L-152709/2024 marks a significant milestone in recognizing and protecting intellectual contributions to rural innovation and cultural heritage.